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<h3>CYANOTYPES Learning Plan: Unpacking Your Cluster Competences</h3>
<p><em>Cluster Name: The Data-Driven Agency Cluster</em></p>
<p><em>Competence Name: Data and Digital Literacy</em></p>
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<p><em>Nominal Workload to Scope This Content: 50-60 hours (2 ECTS)</em></p>
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<p>Creative professionals today work in environments shaped by both digital technologies and data flows. Whether developing a project, communicating with audiences, or managing creative content, they rely on a combination of tools, platforms, and information systems. This makes it essential to understand two related but distinct areas: digital literacy and data literacy.</p>
<p>Digital literacy refers to the ability to navigate digital environments with confidence and awareness. It includes understanding how platforms work, how to engage safely and ethically online, and how to critically assess digital content. It also involves making informed decisions about the tools used to create, share, and collaborate—ranging from social media to collaborative editing platforms.</p>
<p>Data literacy, on the other hand, focuses on understanding how data is collected, structured, interpreted, and used. It includes recognising bias in datasets, questioning algorithmic outputs, and interpreting metrics like audience engagement or performance indicators with contextual understanding. In the creative industries, this might involve reading analytics dashboards, working with AI-generated outputs, or responding to data-driven funding models.</p>
<p>Together, these literacies are not only technical skills—they are critical tools for creative agency. They allow professionals to engage more ethically, think more strategically, and maintain autonomy in environments increasingly shaped by algorithms, surveillance, and misinformation. In the cultural and creative sectors, where narratives, authorship, and public engagement are central, the ability to navigate digital systems and question data is not optional—it is foundational.</p>
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