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<h1 style="text-align: center;"><span style="color: #0075b4; font-family: 'courier new', courier;">WELCOME TO THE THIRD MODULE!</span></h1>
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<p><img height="355" width="355" src="//d24jp206mxeyfm.cloudfront.net/assets/courseware/v1/3d601d4266207d8a534992b10ba01b30/asset-v1:CYANOTYPES+FEL+2024_00+type@asset+block/cyano_img14.jpg" alt="cyano_img14" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<p>Lesson 1 and 2 dealt with economics in a global and national context, and as you have seen, economics has philosophical, sociological, and ethical dimensions that influence and are influenced by various aspects of human behavior and societal structures. </p>
<p>In lesson 3, we are diving into the topic of self-employment. In this lesson, you'll explore the essentials of business models, focusing on tools for business model generation, the Business Model Canvas and the Creative Project Canvas, a variation adapted for the Cultural and Creative Industries. You'll learn how to identify and analyze the critical components that drive successful business strategies. </p>
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<p>In the upcoming lesson you will watch two videos explaining the main tool to create a business which is the business model canvas. </p>
<p>In this video, the business theorist Dr. Alexander Osterwalder will talk about the importance of business models in entrepreneurship and on emphasizing planning and creative thinking with the Business Model Canvas. You'll explore the significance of a shared visual language for discussing business models and see analysis on real-world examples like Nespresso to understand how strategic adaptations lead to success. </p>
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<h3 class="hd hd-2">Alexander Osterwalder: Tools for Business Model Generation [Entire Talk] </h3>
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<h3>Learn to Create a Successful Business Model in the Next Page</h3>
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<p>In this video, you'll discover the nine essential components of the Business Model Canvas: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each segment will be explained in detail, illustrating how.</p>
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<h3 class="hd hd-2">The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips: </h3>
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<div class="page-banner"><div class="alert alert-warning"><span class="icon icon-alert fa fa fa-warning" aria-hidden="true"></span><div class="message-content">Exercise 1: Short quiz about the two videos is only accessible to enrolled learners. Sign in or register, and enroll in this course to view it.</div></div></div>
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<h3>Now Move on to an Activity</h3>
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<p><strong>Activity:</strong> Experiment with a new approach in your creative and/or professional practice by testing one aspect of the Business Model Canvas to understand its impact on your work and the people you engage with. </p>
<p>Begin with selecting an aspect to test, f.ex:</p>
<ul>
<ul>
<ul>
<ul>
<li><strong>Customer Segments:</strong> Focus on a new demographic or audience group.</li>
<li><strong>Value Propositions:</strong> Develop and offer a new type of artwork or creative service.</li>
<li><strong>Channels:</strong> Use a different platform or medium to showcase your work.</li>
<li><strong>Revenue Streams:</strong> Introduce a new way to monetize your art (e.g., workshops, digital downloads).</li>
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<h3>After Finishing this Activity Go Head First Into the Next Topic</h3>
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<p>The Business Model Canvas can be applied to any business. But every industry has its own requirements and challenges. The Creative Project Canvas is, as the name suggests, tailored to creative projects. The Creative Project Canvas has been developed within the project “Break in the Desk”, co-financed by the Erasmus+ Programme. Read through the Creative Project Canvas handbook, to learn about this approach:</p>
<p><strong>Download Link Handbook Creative Project Canvas (insert slides from the presentation)</strong> <a href="https://drive.google.com/file/d/1y5LhlUSJwJW8MqwsCWzR8lCd1nPz4qdB/view" target="[object Object]">https://drive.google.com/file/d/1y5LhlUSJwJW8MqwsCWzR8lCd1nPz4qdB/view </a></p>
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<p>So what do you think about these business models? What are the advantages and disadvantages? Are there other variants of business models that would also solve the problem? Develop a SWOT analysis for both the Business Model Canvas and the Creative Project Canvas, as you learned in Lesson 2.</p>
<p><img height="459" width="612" src="//d24jp206mxeyfm.cloudfront.net/assets/courseware/v1/83e1008e179cda92d6d8ea35b84d9d84/asset-v1:CYANOTYPES+FEL+2024_00+type@asset+block/SWOT.png" alt="SWOT Analysis" style="display: block; margin-left: auto; margin-right: auto;" /></p>
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<div class="page-banner"><div class="alert alert-warning"><span class="icon icon-alert fa fa fa-warning" aria-hidden="true"></span><div class="message-content">Exercise 1 is only accessible to enrolled learners. Sign in or register, and enroll in this course to view it.</div></div></div>
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<h3><span style="font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">WELL DONE, YOU'VE COMPLETED THE THIRD MODULE! 🎉</span></h3>
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