7.1 The Ecogood Business Canvas | Lesson 7 - How to Start a Common Good Company (Lean Startup for ECG) | Material didático FEL | Lusófona X - Academia Digital da Universidade Lusófona

<div class="xblock xblock-public_view xblock-public_view-vertical" data-course-id="course-v1:CYANOTYPES+FEL+2024_00" data-init="VerticalStudentView" data-runtime-class="LmsRuntime" data-runtime-version="1" data-block-type="vertical" data-usage-id="block-v1:CYANOTYPES+FEL+2024_00+type@vertical+block@ee40f4bba1ee4ca79bfd0a76699e3581" data-request-token="fc2091f8425611f08516d26643be6d3d" data-graded="False" data-has-score="False"> <div class="vert-mod"> <div class="vert vert-0" data-id="block-v1:CYANOTYPES+FEL+2024_00+type@html+block@23bfbef81cfc44b892682c6f80d84524"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-course-id="course-v1:CYANOTYPES+FEL+2024_00" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-runtime-version="1" data-block-type="html" data-usage-id="block-v1:CYANOTYPES+FEL+2024_00+type@html+block@23bfbef81cfc44b892682c6f80d84524" data-request-token="fc2091f8425611f08516d26643be6d3d" data-graded="False" data-has-score="False"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <h1 style="text-align: center;"><span style="color: #c97fad; font-family: 'courier new', courier;">WELCOME TO THE SEVENTH MODULE!</span></h1> </div> </div> <div class="vert vert-1" data-id="block-v1:CYANOTYPES+FEL+2024_00+type@html+block@a4a44851a42048ef871bc28bbed58ad1"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-course-id="course-v1:CYANOTYPES+FEL+2024_00" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-runtime-version="1" data-block-type="html" data-usage-id="block-v1:CYANOTYPES+FEL+2024_00+type@html+block@a4a44851a42048ef871bc28bbed58ad1" data-request-token="fc2091f8425611f08516d26643be6d3d" data-graded="False" data-has-score="False"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> <p style="text-align: center;"><img height="426" width="426" src="//d24jp206mxeyfm.cloudfront.net/assets/courseware/v1/a53f0abec23ba4743f3331cab01e6ea7/asset-v1:CYANOTYPES+FEL+2024_00+type@asset+block/cyano_img26.jpg" alt="" /></p> <p style="text-align: justify;">In this lesson, you will learn how to start a common good company. You will reflect on which method is the most suitable for you and your business idea and you will analyze the differences between e.g. the Lean Startup Method and the Lean Startup Method for the Common good. </p> <p style="text-align: justify;"></p> <p style="text-align: justify;">The Lean Startup method focuses on rapid iteration, customer feedback, and efficient use of resources to develop a viable business model, primarily aiming for market success and profitability. In contrast, the Lean Startup method for entrepreneurs for the common good also integrates ethical values, prioritizing social and environmental impact alongside economic viability. While both approaches emphasize validating ideas through Minimum Viable Products (MVPs) and pivoting based on feedback, the common good version requires additional metrics to assess social and environmental contributions. Stakeholder engagement in common good startups includes broader community involvement, not just customers, to ensure alignment with societal values. Lastly, scaling strategies in common good startups emphasize sustainable growth and long-term impact over rapid expansion.</p> <p style="text-align: center;"><img height="398" width="563" src="//d24jp206mxeyfm.cloudfront.net/assets/courseware/v1/cf08801c4b6d2ec756637df8d66ba74c/asset-v1:CYANOTYPES+FEL+2024_00+type@asset+block/ecogoodbusinesscanvas_noquestions.png" alt="" /></p> <p style="text-align: justify;">The Ecogood Business Canvas is a strategic tool designed to help businesses incorporate principles of sustainability and social responsibility into their core operations. It extends the traditional business model canvas by adding dimensions that focus on ecological and social impacts, alongside economic performance. The canvas includes sections for evaluating environmental sustainability, social equity, and stakeholder engagement, ensuring that business decisions account for their broader impact on society and the planet. This tool helps organizations align their strategies with values of the common good, fostering a more holistic approach to business success. Overall, the Ecogood Business Canvas aims to create value in a way that benefits both the business and the wider community.</p> </div> </div> <div class="vert vert-2" data-id="block-v1:CYANOTYPES+FEL+2024_00+type@problem+block@b6cde7e175934d81acffbb3613f2c376"> <div class="xblock xblock-public_view xblock-public_view-problem xmodule_display xmodule_ProblemBlock" data-course-id="course-v1:CYANOTYPES+FEL+2024_00" data-block-type="problem" data-usage-id="block-v1:CYANOTYPES+FEL+2024_00+type@problem+block@b6cde7e175934d81acffbb3613f2c376" data-request-token="fc2091f8425611f08516d26643be6d3d" data-graded="False" data-has-score="True"> <div class="page-banner"><div class="alert alert-warning"><span class="icon icon-alert fa fa fa-warning" aria-hidden="true"></span><div class="message-content">Here is a short quiz about the Ecogood Business Canvas: is only accessible to enrolled learners. Sign in or register, and enroll in this course to view it.</div></div></div> </div> </div> </div> <script type="text/javascript"> (function (require) { require(['https://d24jp206mxeyfm.cloudfront.net/static/js/dateutil_factory.a28baef97506.js?raw'], function () { require(['js/dateutil_factory'], function (DateUtilFactory) { DateUtilFactory.transform('.localized-datetime'); }); }); }).call(this, require || RequireJS.require); </script> <script> function emit_event(message) { parent.postMessage(message, '*'); } </script> </div>