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<p>Please, read the definitions about information collection actions.</p>
<p><strong>Global Events Calendar:</strong> refers to a calendar or schedule of significant events taking place on a global scale. These events could include conferences, seminars, workshops, or important dates related to education, sustainability, technology, or any other relevant field. Monitoring such events can help you plan your social media campaigns around them or participate in discussions related to these events.</p>
<p><strong>Consulting Expertises:</strong> Talk to experts in a particular field. These can include specific academic disciplines, research areas, or professional expertise of faculty members. Leveraging these expertises can provide valuable content for social media campaigns, such as sharing insights, research findings, or practical advice.</p>
<p><strong>Engaging with students and staff:</strong> It’s really important to actively involve students and staff members in your social media campaigns. This could means ask for their opinions, showcasing their achievements or projects, encouraging their participation through contests or challenges, or simply creating a sense of community through interactive posts and discussions.</p>
<p><strong>Collaboration with organizations:</strong> Collaboration with external organizations, such as non-profits, businesses, or community partners, can enhance the reach and impact of your social media campaigns. It can involve co-creating content, promoting joint initiatives, or sharing resources and expertise to address shared goals or challenges.</p>
<p><strong>Social Media Trends:</strong> Staying informed about social media trends is crucial for effective campaign planning. This involves monitoring emerging platforms, popular features, content formats, and engagement strategies that resonate with your target audience. By leveraging current social media trends, you can ensure your campaigns are engaging and aligned with the preferences of your audience.</p>
<p><strong>Global Sustainability Challenges:</strong> Global sustainability challenges refer to environmental, social, and economic issues that have a worldwide impact, such as climate change, biodiversity loss, poverty, inequality, or sustainable development. Incorporating these challenges into your social media campaigns can raise awareness, promote sustainable practices, and inspire action among your students and wider community.</p>
<p>Each of these elements can serve as a valuable source of inspiration and information for developing impactful and engaging social media campaigns at your higher education institution. By considering these aspects and exploring how they intersect with your institution's goals and values, you can create campaigns that resonate with your audience and contribute to a positive impact.</p>
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