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<p>Download complementary PDF Slides:<a href="https://comunicacao.grupolusofona.pt/2022-2023/comsus/wp2-module1/module-1-introduction.pdf" target="_blank"><br />Introduction<br /></a><a href="https://comunicacao.grupolusofona.pt/2022-2023/comsus/wp2-module1/module-1-1.pdf" target="_blank">Module 1.1</a><br /><a href="https://comunicacao.grupolusofona.pt/2022-2023/comsus/wp2-module1/module-1-1-2.pdf" target="_blank">Module 1.2</a><br /><a href="https://comunicacao.grupolusofona.pt/2022-2023/comsus/wp2-module1/module-1-1-3.pdf" target="_blank">Module 1.3</a><br /><a href="https://comunicacao.grupolusofona.pt/2022-2023/comsus/wp2-module1/module-1-further-readings.pdf" target="_blank">Further Readings</a></p>
<p>In this module, we will explore the power of social media campaigns within marketing strategies, discover effective techniques for generating inspiring campaign ideas, and learn how to measure and track specific outcomes for these campaigns.</p>
<h3>Learning Outcomes</h3>
<p>We will learn how to identify different types of campaigns and which ones to use depending on the needs. The trainee will also gain skills on how to measure the reach and interactivity through metrics and software and how to gather ideas for inspirational social media campaigns.</p>
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