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<p><span style="color: rgb(49, 49, 49); font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;">Download complementary PDF Slides</span>: <a href="https://cursos.lusofona-x.pt/asset-v1:LusofonaX+COMSUS+00+type@asset+block@WP2_Module_2_Building_of_Personal_Brand_of_University_Teachers_through_Social_Media__1_.pdf" target="[object Object]">Module 2</a></p>
<p>Each of the four parts of the course will cover different aspects of creating your personal brand in social media. You will find out:</p>
<p></p>
<ul>
<li>What impact social media have on academic identity construction?</li>
<li>What is the role of mental health in creating a personal brand?</li>
<li>How does the process of promoting a personal brand in social media work?</li>
</ul>
<h3>Learning Outcomes</h3>
<h4>Knowledge</h4>
<p>Identify:</p>
<ul>
<li>Personal brand</li>
<li>Academic identity</li>
<li>Social media</li>
</ul>
<p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"></p>
<h4>Skill</h4>
<p>Explain:</p>
<ul>
<li>The impact social media have on academic identity construction</li>
<li>The role of mental health in creating a personal brand</li>
<li>The process of promotion on personal branding in social media</li>
</ul>
<p></p>
<h4>Competence</h4>
<p>Collaborate on building the personal brand of university teachers by social media usage</p>
<p></p>
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