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Introduction
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1.1. Defining sustainable communication (1 Question)
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1.2. Environmental and climate-change challenges in Social Media Marketing (1 Question)
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1.3. Goals and Challenges of Sustainable Communication (1 Question)
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1.4. Importance of sustainable communication in higher education (1 Question)
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1.5. Understanding the role of social media in sustainable communication (1 Question)
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Introduction
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2.1. Identifying and Defining Sustainability Goals And Target Audiences (1 Question)
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2.2.Sustainable Social Media Strategies For Higher Education (1 Question)
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2.3. Finding Common Ground: Aligning Online And Offline Organizational Sustainability Objectives (1 Question)
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Introduction
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4.1. Promoting dialogue and interaction on social media platforms (1 Question)
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4.2. Telling stories: key principles of storytelling (1 Question)
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4.3. Creating engaging and shareable social media content: techniques and strategies
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4.4. Exploring visual media, infographics, and videos (1 Question)
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Introduction
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5.1. How can collaborations and partnerships contribute for positive sustainable communication (1 Question)
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5.2. Engaging with sustainability-focused organizations (1 Question)
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5.3. Partnering-up with influencers (1 Question)
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5.4. Encouraging user-generated content (1 Question)
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5.5. Crisis management plans: strategies for transparent and effective crisis communication (1 Question)
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Final
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LusofonaX:
COMSUS
Sustainable SMM: Sustainable Communication in Social Media for Higher Education Institutions
LusofonaX:
COMSUS
Sustainable SMM: Sustainable Communication in Social Media for Higher Education Institutions