Introduction | Welcome | Material didático COMSUS | Lusófona X - Academia Digital da Universidade Lusófona

<div class="xblock xblock-public_view xblock-public_view-vertical" data-course-id="course-v1:LusofonaX+COMSUS+01" data-init="VerticalStudentView" data-runtime-class="LmsRuntime" data-runtime-version="1" data-block-type="vertical" data-usage-id="block-v1:LusofonaX+COMSUS+01+type@vertical+block@49c2bdfb01d542288b8a094dddfb4181" data-request-token="b239cd2a58a411f0ad56b2a437ca78a4" data-graded="False" data-has-score="False"> <div class="vert-mod"> <div class="vert vert-0" data-id="block-v1:LusofonaX+COMSUS+01+type@html+block@06b1ae57d711442c84eb96fa9162588b"> <div class="xblock xblock-public_view xblock-public_view-html xmodule_display xmodule_HtmlBlock" data-course-id="course-v1:LusofonaX+COMSUS+01" data-init="XBlockToXModuleShim" data-runtime-class="LmsRuntime" data-runtime-version="1" data-block-type="html" data-usage-id="block-v1:LusofonaX+COMSUS+01+type@html+block@06b1ae57d711442c84eb96fa9162588b" data-request-token="b239cd2a58a411f0ad56b2a437ca78a4" data-graded="False" data-has-score="False"> <script type="json/xblock-args" class="xblock-json-init-args"> {"xmodule-type": "HTMLModule"} </script> Sustainable SMM: Sustainable Communication in Social Media for Higher Education Institutions” for HEI Communication Managers 5 Modules <img height="70" width="70" src="//d24jp206mxeyfm.cloudfront.net/assets/courseware/v1/f4d6b521c805656118ddf842eb52b4b3/asset-v1:LusofonaX+COMSUS+01+type@asset+block/Sustainable_Social_Media_Communication.png" alt=" Intro to Sustainable Social Media Communication" /><img style="margin-bottom: 50px;" /> 1. Intro to Sustainable Social Media Communication <ul> <li>Defining sustainable communication</li> <li>Environmental and climate-change challenges in Social Media Marketing</li> <li>Goals and Challenges of Sustainable Communication</li> <li>Importance of sustainable communication in higher education</li> <li>Understanding the role of social media in sustainable communication</li> </ul> <a href="https://cursos.lusofona-x.pt/asset-v1:LusofonaX+COMSUS+01+type@asset+block@COMSUS__WP3_Module_1_Powerpoint_v3.pptx.pdf" target="[object Object]">Supplementary slides</a> <span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="70" width="70" src="//d24jp206mxeyfm.cloudfront.net/assets/courseware/v1/4f7b8f4460f5e78be6a593ca8289022e/asset-v1:LusofonaX+COMSUS+01+type@asset+block/Strategies_for_sustainable_communication-01.png" alt="Strategies for sustainable communication" /> 2. Strategies for Sustainable Communication <ul> <li>Identifying and defining sustainability goals and target audiences</li> <li>Sustainable social media strategies for higher education</li> <li>Finding common ground: Aligning online and offline organizational sustainability objectives</li> </ul> <a href="/asset-v1:LusofonaX+COMSUS+01+type@asset+block/COMSUS__WP3_M2.pptx.pdf" target="[object Object]">Supplementary slides</a> <span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="70" width="70" src="//d24jp206mxeyfm.cloudfront.net/assets/courseware/v1/2d4869414a5e74c24dac35960bc68025/asset-v1:LusofonaX+COMSUS+01+type@asset+block/Social_Media_Platforms___Tools_for_Sustainable_Communication-01.png" alt="Social Media Platforms & Tools for Sustainable Communication" /> 3. Social Media Platforms & Tools for Sustainable Communication <ul> <li>Social media and sustainability </li> <li>Best practices for using Social media for sustainable communication</li> <li>Tracking and evaluating Sustainable Communication: defining KPIs, measurement tools and analytics</li> </ul> <a href="/asset-v1:LusofonaX+COMSUS+01+type@asset+block/COMSUS__WP3_M3.pptx.pdf" target="[object Object]">Supplementary slides</a> <span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="70" width="70" src="//d24jp206mxeyfm.cloudfront.net/assets/courseware/v1/dbf088cd2fb2dfeb1537de3ea842892a/asset-v1:LusofonaX+COMSUS+01+type@asset+block/Creating_impactful_and_engaging_content-01.png" alt="Creating impactful and engaging content" /> 4. Creating impactful and engaging content <ul> <li>Promoting dialogue and interaction: on social media platforms</li> <li>Telling stories: key principles of storytelling</li> <li>Creating engaging and shareable social media content: techniques and strategies</li> <li>Exploring visual media, infographics, and videos</li> </ul> <a href="/asset-v1:LusofonaX+COMSUS+01+type@asset+block/COMSUS__WP3_M4.pptx.pdf" target="[object Object]">Supplementary slides</a> <span style="font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="70" width="70" src="//d24jp206mxeyfm.cloudfront.net/assets/courseware/v1/cca354ce7f3645491187cbd64325910d/asset-v1:LusofonaX+COMSUS+01+type@asset+block/Collaboration__Partnerships_and_Influencer_marketing-01.png" alt="Collaboration, Partnerships and Influencer marketing " /> 5. Collaboration, Partnerships and Influencer marketing <ul> <li>How can collaborations and partnerships contribute for positive sustainable communication</li> <li>Engaging with sustainability-focused organizations</li> <li>Partnering-up with influencers</li> <li>Encouraging user-generated content </li> <li>Crisis management plans: strategies for transparent and effective crisis communication</li> </ul> <a href="/asset-v1:LusofonaX+COMSUS+01+type@asset+block/COMSUS__WP3_M5.pptx.pdf" target="[object Object]">Supplementary slides</a> </div> </div> </div> <script type="text/javascript"> (function (require) { require(['https://d24jp206mxeyfm.cloudfront.net/static/js/dateutil_factory.a28baef97506.js?raw'], function () { require(['js/dateutil_factory'], function (DateUtilFactory) { DateUtilFactory.transform('.localized-datetime'); }); }); }).call(this, require || RequireJS.require); </script> <script> function emit_event(message) { parent.postMessage(message, '*'); } </script> </div>